Saturday, January 21, 2012

Google killed the Picnik star

Normally I do not blog about current news per se, but this time, I'm on a mission.  This morning, I opened my email to find one from stating that Google (who acquired Picnik in 2010) will be closing the site this April.  If you have ever used a photo editing software, you will agree that once you find that magic button pushing manipulator, it becomes your baby.  

Who can resist this unedited photo?
What is Picnik?
I have been using Adobe Photoshop for many years now.  I think I was first introduced to the software back in 1999 or 2000, during my set design years.  I had no idea how to really use it properly, and it has taken constant use to really get the effects down pat.  Once you get the ins and outs of Photoshop, it is like second nature.  Until they come out with the next version... which has its own quirks to learn (just like any update to software).  

To check out Picnik, click here! and click on "Get Started Now"

With just a few clicks on Picnik,
this photo is even more ethereal and memorable!
Sounds more for photo nerds; who cares?
If that's what it sounds like, or that's what you are thinking, you are SO WRONG!  Picnik can be used by the most novice of digital photographers, but also by those of you who just like to tinker around.  You can make your own holiday cards with themed borders, typing, stickers, and more!  And then download your images in a variety of compression sizes... they are yours!  Some sites hold your photos hostage... NOT PICNIK!  

Over the years, I have used this site to teach the novice adult digital photographers (via classes I teach) who can't afford (or even need) Photoshop.  I have used the site to manipulate my own images quickly and creatively.  I have used the site to change my high school students into zombies during my after school photo club.  I have quickly edited photos for weddings I've shot (in Photoshop, this might take up MONTHS of my weekends and evenings to adjust).  You can see some of the Picnik filters I used in my wedding photography post,  I've used the site to create cheesy photo holiday cards (though you could make not-so-cheesy cards, too).  This site offers a plethora of photo editing opportunities, making this technology accessible to ANYONE, regardless of their abilities or cash-flow (as Photoshop can run upwards of $700 for the entire suite).

What else is so great about Picnik?  The team's sense of humor!  Everything on the site has this quirky, funny voice to it that just puts you at ease to be working with it.  Hence, this is why Picnik is so inviting and user friendly to even the most novice of user.  You enter the site, and while the page is loading (let's pretend it's Halloween), the page shows the load bar and it will say above it, "eating eyeballs," "biting some necks" or something silly like that.  Who doesn't love the ever approachable tabs that state, "Shiver me timbers:  Embrace your inner scalawag," or "Thanksgiving:  First give thanks, then pass the gravy."  Come on, people!

Can you tell how much I love Picnik?
So when I opened that email this morning, I just knew I had to blog about it.  I have always supported Google.  When they started Google+, I was one of the people to prototype (is that the right word?).  I have a Google+ account, but honestly, because I have Facebook with an artist Fanpage (, I have not even really used Google+ to give you any opinion on it.  It clearly seems like a ploy to pull people back towards google and away from Facebook.  Now, it appears (though the information that Picnik... or Google, has posted about Picnik closing is vague) that you will be able to receive SOME of the Picnik features via Google+.  Does this not sound like an attempt to get more users on Google+??  Hmmm... 

Here is a little something I found on geek

During Google’s earnings call Thursday, CEO Larry Page said that the company was doubling down on Android, YouTube, Gmail, Google + and other products central to its business.
“There’s so many opportunities for Google today, but to make a real impact in the world we need to make hard choices about where to focus our efforts,” said Page. Later in the call, he added that Google was concentrating efforts on products “that we really care about and that really matter to the world.”
Ok Google.  Let's see you fix the world!  In the meantime, did you think that closing a site that allows MILLIONS of consumers to learn how to edit photos using today's technology was the best idea?  Picnik is teaching people how to adjust and edit photos... something that many cannot afford to do on their own.  Ok, so maybe using Picnik does not feed a starving child, or make a home for those on the streets.  But, maybe it should!  Regardless, being able to teach my students how to manipulate photos on this accessible, easy, inexpensive tool allows my students a foundation of today's technology; something they will need as they move into our evolving technological world, preparing them for college or career.  This sounds maybe a bit silly, but this site (as I mentioned) can be as simple and cheesy as adding a mustache for Movemeber, and also as complex as learning how to use levels to adjust a photo.  

The good news after the bad.
My Photo Club students Zombi-fied themselves
for our Halloween party- using Picnik.
While anyone can use Picnik for free, you do have to pay a $24.95 annual fee to be able to use Picnik Premium (which is basically some more advanced, more exciting editing tools).  This is a nominal fee for the entire year worth of premium features.  Picnik is refunding ALL of this year's premium annual fee to all premium users.  Apparently, it doesn't matter if you are in your last day of premium usage for the year, they will still refund the entire amount. Way to go, Picnik!  Once again, you show to be a stand-up team!  (Even if this move was made by Google, I still would like to attribute it to Picnik...)  What is even more stand-up, is that Picnik will offer Premium Features to ANYONE for FREE from now until April when it is closed.  

So please... play away while you can!  Enjoy Picnik, and post how much you LOVE Picnik on the Picnik blog.  Or don't.  Either way, I clearly have feelings towards Google right now.  Will this friendship be mended?  Only time will tell... 

But right now, I say, "GO AWAY GOOGLE AND SIT IN THE CORNER!  You've made a BAD DECISION!  I don't want to talk to you right now or see you (even though you are my search engine and you taunt me with your GOOGLE opening page every day).  BOO TO YOU, GOOGLE!"  

Hopefully for my avid followers, I will stop being a pouting 14-year-old girl by the time I post next.  Maybe.

1 comment:

  1. I didn't know you liked Picnik too?! and especially not that much! I am really, really (and did I mention REALLY) bummed about this. Picnik was perfect for my level of need and abilities... oh yeah, and budget. I have been in denial but I'm going to have to find something else and I have not the foggiest idea what! Oh well- not sure if you'll see this or not but thought I would comment. (-: Love the pic of Meara... both ways.
    -Meara's Aunt Bess